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Philosophy
and Perspective
The goal for any project is determined
by the objectives laid out, usually by a Marketing Director,
business owner, or organization leader. As a designer and marketing
professional, it is crucial from the inception of a project to
pay attention, take notes, sketch-out or pencil-in ideas, and
ask a lot of questions. I make sure to do my homework and reasearch
a company's products or services as a logical first step in the
process. It's also a good idea to find out what the company's
competitors are doing. Fortunately in the age of the internet,
researching an industry, organization, product, company, or an
effective, strategic business model is easier and faster than
ever before.
It is vital to approach a design
and marketing plan with an allotted budget and production requirements
in mind. Countless time-intensive ideas and designs have been
committed to, then trashed - all because they weren't feasible
due to prohibitive production or mailing costs and logistical
limitations. The saying "measure twice, cut once" certainly
applies in the design and printing industry.
I created,
produced and managed most elements of the work featured in this
online design portfolio. My career has evolved to include art,
graphic design, illustration, art direction, creative direction
and print project management, as well as marketing communications,
management and direction. Most of the pieces showcased on this
site were estimated, conceived, written, mocked-up, presented,
revised, illustrated, prepared for prepress and then coordinated
throughout the printing and often printing and mailing process
by me for a variety of clients and employers. For many of the
projects, I also served as photographer or photo/art director,
working with professional photographers when necessary to create
high quality product images, or a professional look when working
with models. My work also includes design and consultation for
websites and website marketing campaigns.
I was the founder
and sole proprietor of MEDIA Graphics from 1986 through 1996.
I am available
for consultation or contract projects on a limited basis. Please
contact me for quotes, questions or special requests at dan@wendimages.com.
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